Our Story of Purity & Trust
Three generations of fine jewellery craftsmanship, honest weight, and personalized family guidance in Petlad since 1978.
Carrying Legacy with Uncompromising Values
Gurukrupa Jewellers was established in 1978 by our visionary founder grandfather (Manejwala) right in the heart of Gandhi Chowk, Petlad. Guided by the timeless motto that buying jewellery is an auspicious bond of lifelong family trust, he laid a rock-solid foundation built on pure gold craftsmanship, transparent pricing, and unmatched integrity within the Charotar community.
Over the past four decades, our showroom has evolved alongside the aspirations of modern families while keeping traditional Gujarati artistry alive. From delicate daily-wear masterpieces to grand heavy bridal trousseaus, every single piece tells a unique story of devotion, cultural richness, and generational celebration.
Today, stepping into its third active generation of family stewardship, Gurukrupa Jewellers seamlessly blends time-honored goldsmithing traditions with cutting-edge hallmarking standards, fully certified natural diamonds, and personalized private consultations tailored for every special milestone.
President of The Petlad Jeweller's Association
Leading the regional guild with a deep-rooted commitment to consumer advocacy, ethical hallmarking compliance, fair gold valuation, and uniting local artisans.
Winner of Best HUID 2025 Recognition
Honored for exemplary implementation and advocacy of the Bureau of Indian Standards (BIS) 6-character HUID traceability across 100% of our showroom inventory.
Four Pillars of Customer Confidence
We believe choosing jewellery is an intimate milestone where you should compare, test, weigh, and decide with complete peace of mind and transparency.
100% BIS Hallmark & HUID
Every gold article is strictly hallmarked with a unique 6-character HUID code verifiable in seconds on the official BIS Care application for certified 916 purity.
Certified Natural Diamonds
Every diamond piece is accompanied by international grading certificates (IGI) confirming cut, color, clarity, and carat without ambiguity.
Digital Calibrated Scales
All pieces are weighed on digital precision scales in full view of the customer, with a transparent printed bill specifying net gold and making charges.
Lifetime Buyback & Care
We provide lifetime free cleaning, prong inspection, and honest old gold buyback and exchange calculated against prevailing market gold rates.